According to Tom Hank’s character in the movie, The Circle, “Knowing is good, but knowing everything is better. [19]
Much of this book is written with the recognition that Apple will release a mixed reality headset (hopefully one of the first iterations of Apple AR glasses). Apple always plays the long game! AR glasses offer a different perspective of a digitally enhanced life, one that isn’t connected to a social media account - unlike Snap Spectacles or Rayban Stories partnered with Meta. Apple is a chance for AR glasses to be built around an OS. Tim Cook, CEO of Apple, spoke about AR being a creative tool that enhances how we learn, interact, and create through augmented reality. That’s not so different from Zuckerberg and his reasoning for VR - that it could be the next computing platform.